HAVE A HEART - THE MISSION
Sonoma County is the largest county in Northern California and home to 27,000 immigrants and a vibrant web of vineyards and wineries. But did you know only 20% of Sonoma farm land is being farmed for food? The goal of Sonoma Hot Sauce is to create a community condiment that encourages small and backyard farmers to grow the organic peppers needed to scale Sonoma Hot Sauce. We hope that the flavorful sauce that we create together will be on every table in our community reflecting the pride of the people that live and work in our fields, vineyards and community thus creating economic resiliency for us all.
The GOAL -
The short term goal of Sonoma Hot Sauce is to make people HAPPY! Local taste tests prove that Sonoma Hot Sauce has the power to call you home. The flavor encourages you to share it, tell your friends about it and demand some more of it! Sonoma Hot Sauce is not only a conversation starter; this little hot sauce bottle is a call to ACTION! It makes you want to get the word out. It makes you think of all the vacant land where peppers can be planted! It makes you think of all the places it needs to be sold! It makes you think of all the meals it can splashed it on! Sonoma Hot Sauce can make you think a little crazy but in a good way!
The short term goal of Sonoma Hot Sauce is to make people HAPPY! Local taste tests prove that Sonoma Hot Sauce has the power to call you home. The flavor encourages you to share it, tell your friends about it and demand some more of it! Sonoma Hot Sauce is not only a conversation starter; this little hot sauce bottle is a call to ACTION! It makes you want to get the word out. It makes you think of all the vacant land where peppers can be planted! It makes you think of all the places it needs to be sold! It makes you think of all the meals it can splashed it on! Sonoma Hot Sauce can make you think a little crazy but in a good way!
THE VISION -FERMENTING A REVOLUTION
Long term, our hope is to take our skills, knowledge and love of the land to the next level by connecting the dots between our nations need for younger farmers and the demand for organic produce that is outpacing production. We believe there are ways to leverage the innate skills, knowledge, and sharp business acumen of our present and past farm workers. Why not look to the fields to find the future farmers that this country needs. The same workers in the field should be allowed and encouraged to be the leaseholders and owners of farmland in this country. Many of our families came legally to this country through the Bracero program over 70 years ago! I mean, we INVENTED farm to table! So how long do we have to be the farm hands? If America is looking for farmers to replace our aging farmer population, look no further! We are standing right here in the fields! Not only that, but the children of our farm workers are bright, college educated and raised with expansive ideas on how to make growing and harvesting food humanely and profitable for future generations.
So let’s start here in sunny California! California is home to all 5 U.S. counties that are GMO free. We have the largest Latino population and also grow 43% of our nation’s food. Sonoma Hot Sauce looks forward to the day that proud immigrants grow healthy food for this planet. That someday in the near future, we sit down to a communal meal and after a grateful prayer, we pour Sonoma hot sauce on it.
The monies raised from our 2017 crowdfunding campaign will be used for the startup, expansion, production, and distribution of Sonoma Hot Sauce. Because of financial support, we will be able to buy seeds, labels, bottles, lease land, rent commercial kitchen space, expand product line; market, promote and travel to hot sauce festivals, events and pay for the processing and storage of 2018’s massive production. A portion of money raised will also go to employ two brand ambassadors and marketing whizzes that shall now be referred to as the Sonoma Red Hots. Orale! Let's do this!
Long term, our hope is to take our skills, knowledge and love of the land to the next level by connecting the dots between our nations need for younger farmers and the demand for organic produce that is outpacing production. We believe there are ways to leverage the innate skills, knowledge, and sharp business acumen of our present and past farm workers. Why not look to the fields to find the future farmers that this country needs. The same workers in the field should be allowed and encouraged to be the leaseholders and owners of farmland in this country. Many of our families came legally to this country through the Bracero program over 70 years ago! I mean, we INVENTED farm to table! So how long do we have to be the farm hands? If America is looking for farmers to replace our aging farmer population, look no further! We are standing right here in the fields! Not only that, but the children of our farm workers are bright, college educated and raised with expansive ideas on how to make growing and harvesting food humanely and profitable for future generations.
So let’s start here in sunny California! California is home to all 5 U.S. counties that are GMO free. We have the largest Latino population and also grow 43% of our nation’s food. Sonoma Hot Sauce looks forward to the day that proud immigrants grow healthy food for this planet. That someday in the near future, we sit down to a communal meal and after a grateful prayer, we pour Sonoma hot sauce on it.
The monies raised from our 2017 crowdfunding campaign will be used for the startup, expansion, production, and distribution of Sonoma Hot Sauce. Because of financial support, we will be able to buy seeds, labels, bottles, lease land, rent commercial kitchen space, expand product line; market, promote and travel to hot sauce festivals, events and pay for the processing and storage of 2018’s massive production. A portion of money raised will also go to employ two brand ambassadors and marketing whizzes that shall now be referred to as the Sonoma Red Hots. Orale! Let's do this!